MyBlogLog - coming features could mean serious change


Users of Yahoo!’s MyBlogLog will get a Facebook-style lifestream in a couple weeks that shares all of their online activity in one place. It will also aggregate what your network friends have been up to. It accomplishes this using Web Beacons.

Add into the mix the fact that Yahoo’s signed up to the OpenID system and you could envisage a scenario soon where any user of the Yahoo! network will have an opt-in for a one-click pulling, pushing and storing mechanism for all their social presences and content. This is interesting not only for MBL users wishing to simplify the distribution of that content, but more importantly, using the lifestream data alongside MBL’s own tagging preference system could provide easier ways for other sites to tailor content to the user - something you’d normally have to be registered and logged in on the host site to do.

So for instance I have added ‘banjo’ and ‘London’ as tags on my MyBlogLog profile area. It’s conceivable therefore that a site such as Flickr or Last.fm could prepopulate a series of suggested items for me (pictures of banjos and some banjo tunes, I suppose) even before I’d registered on their site, just by me logging in via OpenID. I like that kind of efficiency - anything that gets to an Amazon-style recommendation service without me having to actually ‘buy’ anything is a service I’m likely to benefit from.


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